Hey! Is the E-learning Boom Round the Corner?

Its interesting to see how the Indian mainstream media occasionally dabbles with features on e-learning. Surprisingly, for more than a decade now reporters continue to file the same generic stories on e-learning over and over again. A common theme in most of these stories is about the e-learning boom that's just "round the corner." Such themes were interesting a decade back. Now they sound monotonous and give the impression that e-learning as a profession has made no stride. Perhaps this has more to do with the poor breed of technology journalists in India whose sense of journalism is to COPY PASTE stories from old sources and give them a slight twist.

The latest article is filed by The Tribune and even in TOI's Ascent that dwells on the same stale theme. And as if that was not sufficient senior industry professionals too have jumped in the fray with their bit of stale soothsaying.

Its time we spare the media channels! Its time we allowed e-learning to speak for itself. Isn't it in poor taste to use rhetoric, cathy phrases and soothsaying to promote the field of e-learning? The time for such frills are passe and its time that journalists and industry professionals stop singing the same stale song over and over again. Let the newcomers in e-learning not be awed with such features and interviews that do little service by way of informing readers. At best these shoddy writeups just fill newspaper space and generate hype for e-learning companies eager to earn the tag of a "leader."