Friday, May 18, 2007

Hey! Is the E-learning Boom Round the Corner?

Its interesting to see how the Indian mainstream media occasionally dabbles with features on e-learning. Surprisingly, for more than a decade now reporters continue to file the same generic stories on e-learning over and over again. A common theme in most of these stories is about the e-learning boom that's just "round the corner." Such themes were interesting a decade back. Now they sound monotonous and give the impression that e-learning as a profession has made no stride. Perhaps this has more to do with the poor breed of technology journalists in India whose sense of journalism is to COPY PASTE stories from old sources and give them a slight twist.

The latest article is filed by The Tribune and even in TOI's Ascent that dwells on the same stale theme. And as if that was not sufficient senior industry professionals too have jumped in the fray with their bit of stale soothsaying.

Its time we spare the media channels! Its time we allowed e-learning to speak for itself. Isn't it in poor taste to use rhetoric, cathy phrases and soothsaying to promote the field of e-learning? The time for such frills are passe and its time that journalists and industry professionals stop singing the same stale song over and over again. Let the newcomers in e-learning not be awed with such features and interviews that do little service by way of informing readers. At best these shoddy writeups just fill newspaper space and generate hype for e-learning companies eager to earn the tag of a "leader."

7 comments:

S Pal said...

Great observation...

Charu Sharma said...

Yep! Frills should be thwarted

Binayak Mohanty said...

I always knew that Indian journalists are good at copying stories and repeating them again and again. This is what happens when you have undeserving people becoming journalists. Compared to the Journalists of the West all that India has is a bunch of yellow journalists who haven't learnt the rules of their profession well. They suck.

Parneet Batra said...

Oh I see...that's quite true

RK, Bangalore said...

I agree...

Rahul Bhatt said...

I think it has more to do with the events happening in the country. I am in Europe and I see a lot of elearning Gurus meeting in Seminars and events on regular basis. These seminars get a lots of hype and publicity and thus the awareness about the latest trends is spread. In India I don't see that more often.

If we have similar programs in India and they are well publicized, we could be seeing a different picture.

Please getback to me at rahubhat@cisco.com

ritesh said...

Obviously YES !!

E-Learning is going to be the grand asset for the next generation in India. But, today its disappointing to see a diverse definition of e-learning in India. People are still mixing up anything related to education on web with e-learning. No doubt, e-learning will be a boom in the society, and then the picture will be more clear.

Seriously, I don't see any product which focuses on e-learning for studies related to engineering/mba/mbbs degrees. Those are still untouched and existing solutions are focused on KG-12 e-learning products. The best example is EDUCOMP. But, I am 100% sure about companies in this area to launch e-learning products for graduation and post-graduation studies.